We Care About Our Creators
TLA is a boutique management agency representing digital top-tier influencers, each who bring their unique backgrounds, skills and expertise to the forefront of an evolving digital landscape. With the goal to help content creators maximize their full creative potential and build brands through an array of services including management, career growth and branding. Lilac is committed to continuously celebrating and encouraging greater diversity in campaigns and breaking the norm.
Collaborations + Activation Highlights
Dancing With Myself: Valentina
βHard work pays off! Since a very young age, Valentina has been passionate about dancing. After lots of time and dedication, one of her biggest dreams came true. Valentina got the amazing opportunity to compete in the exciting dance-challenge series βDancing With Myselfβ with international superstar Shakira! You can now stream βDancing with Myselfβ on Peacock, where Valentina was able to show her love for dance and inspire us all! β
Pau Torres x Rizo Curls
Pau Torres celebrates with Rizo Curls for their very first tour with Ulta. Pau partners with Rizo to host a meet and greet. Pau is an advocate for self-love and enjoys sharing that with her fans. What other way than meeting them?
Liz x Oleada
Our very own Liz Maldonado making her dreams a reality. Liz launches her first collaboration with the inclusive brand Oleada Collection. Her goal is to spread body positivity and embrace her real body! She is a curvy plus-size Latina that is unapologetically herself. Stay tuned because there is more of Liz to come!
Kodasteven x Evry
Steven loves crystals and what better way than to launch a collaboration with Evry Jewels. One-of-a-kind pieces designed by Kodasteven for everyday wear.
Cameron White x Ofra Cosmetics
Cameron white launched his own collection with Ofra Cosmetics. Cameron created a mini collection that includes a lip and cheek duo back in September generating a numerous amount of sales.
Kodasteven Launches Merch
Kodasteven launches his very first merch collection. From hoodies to T-shirts and totes. Featuring his dog Gimli and his famous saying βEUHEUHβ. His collection sold out within minutes.
Trevor x Dose of Colors
limited edition collection combines Dose of Colorsβ commitment to high-quality functional makeup with Trevorβs transformative vision. With a shared dedication to inclusivity, Trevor and Dose joined forces to create a collection that celebrates individuality and self-expression. The collection features a 15-pan eyeshadow palette which consists of 9 shimmer & iridescent eyeshadows with 6 functional neutral matte color eyeshadows, a plumping lip gloss, and dual-ended black and white liquid eyeliner. 5% of sales for this collection will go to the It Gets Better Project, a nonprofit organization that uplifts and empowers LGBTQIA+ individuals.
Fresh Beauty x Trevor
Trevor Barrett partnered with Fresh Beauty in March 2021. He was the face of Fresh Beautyβs limited edition Soy Cleanser Anniversary Campaign photographed by Leyla Stefani.
Lilac Festival
Our second annual activation celebrating individuality, inclusivity, diversity, and self-expression at Coachella. A bonding and fun experience dedicated to our exclusive creators. Thank you to our sponsors Revlon, Bloom Nutrition, and Eva NYC for making this possible.
Marlene Mendez x Beauty Creations
Inspired by her own signature looks, Marlene Mendez helped promote Beauty Creations Flawless stay concealer.
Brand Partnerships
We manage and execute all incoming and outgoing brand collaboration opportunities on behalf of the talents with their favorite brands.
Career Growth & Development
At the heart of The Lilac Agency, we focus on your career and personal growth. Our talent is supported and encouraged to achieve meaningful goals while growing their careers. One way we support career growth is through event invitations. This is a service provided for you, that allows you to connect with brands and other creatorsβletting you expand your reach and fullest potential!
Collaborations
Unique and specific product with a global brand created by talent brand collabs talent model campaigns any branded campaigns revolving a new launch of product creating your own brand
Branding
We support the ideation of your own branded products and marketing the brand to your audience.