We Are Influencer & Brand Matchmakers

  • Our Mission

    The Lilac Agency was established in 2015 by Latina Boss Tatiana Bolanos and her amazing team of Latina women. Lilac is a 360 Digital Talent Agency representing creators in Beauty, Fashion, Lifestyle, Body Positivity, LGBTQ+, and more. They are a full service boutique and influencer management agency, with the goal to help content creators maximize their full creative potential through an array of services including Brand Management, consulting, and brand outreach. The Lilac Team also strives in women empowerment. These women promote inclusivity, diversity, and strive to change the industry. Tatiana has created more than just an agency but one big family. A digital talent management agency donde lo mejor está por venir.

  • Nuestra Misión

    La Agencia Lilac fue establecida en 2015 por Latina Boss Tatiana Bolaños y su increíble equipo de mujeres latinas. Lilac es una agencia de talento digital 360 que representa a creadores de belleza, moda, estilo de vida, positividad corporal, LGBTQ+ y más. Es una boutique de servicios completos, una agencia de relaciones públicas y gestión de influencers, con el objetivo de ayudar a los creadores de contenido a maximizar todo su potencial creativo a través de una variedad de servicios que incluyen gestión de marca, consultoría y alcance de marca. El Equipo Lilac también se esfuerza en el empoderamiento de la mujer. Estas mujeres promueven la inclusión, la diversidad y se esfuerzan por cambiar la industria. Tatiana ha creado más que una agencia sino una gran familia. Una agencia de gestión de talento digital donde lo mejor está por venir.

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Tatiana Bolanos

President & FOUNDER

Creating a diverse agency is something Tati always strived to achieve, and that’s exactly what she set out to do when she founded TLA in 2015. Tati is passionate about helping others and her Latinx community. She treats every client like family — helping them with their careers and celebrating their achievements is the highlight of her job. She’s a strong advocate for a mental health first, business second ideology.

 

Alaina Vega

Executive Assistant

Alaina works as an assistant to our CEO, helping with organization, scheduling, and more. She’s 22 years old and was born and raised in Arizona. She owns a small lash brand as well as a vending machine. Alaina loves reading and writing, enjoys podcasts, and can't wait to travel the world!

 

Michelle Paz Marin

BRand Partnerships Manager

Michelle is the Brand Partnerships Manager at The Lilac Agency. For the past two years, she has strived to build a strong foundation with her creators and bridge the gap between diversity and inclusion with brands. She received her degree from UNLV in Journalism with an emphasis in Integrated Marketing. Michelle loves traveling, entrepreneurship, and all things social!

Adriana Arellano

Talent Manager

Adriana is a Junior Talent Manager at TLA. Her goal is to share a growth & positive mindset with everyone. She loves all things makeup/beauty, going to early morning gym sessions and if there’s enough time, watching sunrises at the beach with her fur baby after work. She is excited for all things coming her way in her professional & personal life!

 
 

Lupe Fajardo

TALENT MANAGER

Lupe is one of our Talent Managers at The Lilac Agency. She is passionate about her job and enjoys connecting creators with brands. She loves traveling with her little family and being surrounded by nature. Fun facts about Lupe: she loves reading and gaming, she’s obsessed with Disneyland, and her favorite food is Sushi.

Ashley Lopez

HR Accountant

Ashley is our HR Accountant at The Lilac Agency. She graduated from NAU with her BA in Marketing. Ashley is a mom of two beautiful girls and is passionate about all things fashion. She enjoys being a mom and loves to bake on her spare time.

 

Pamela Martinez

AJunior Talent Manager

Pamela is the Junior Talent Manager at The Lilac Agency. Passionate about connecting talent with global brands. Finished her BA in Marketing at ASU. Excited about all things social media marketing and dedicated to crafting impactful collaborations, especially with beauty brands. She enjoys concerts, cycling, and traveling.